Weaving Change’s app will model users’ clothes on a personalised avatar and use an algorithm to suggest outfit ideas.

It was one of four businesses to win in the University of Bristol’s New Enterprise Competition. Fifteen student and graduate start-ups pitched their business plans to a panel of business experts and the winners were announced at a special event last night.

Weaving Change won £7,500 and a six-month membership at the award-winning University of Bristol tech incubator, SETsquared Bristol. SETsquared Bristol is also one of the competition sponsors.

The team behind the start-up, who met at the University of Bristol, say it will “connect people with their wardrobes” and encourage them to buy fewer clothes by giving them fresh outfit ideas.

Weaving Change CEO Weronika Stelmach, who graduated top of her MSci in Chemistry, said: “It makes me feel optimistic and encouraged that funding is going toward sustainability, and sustainable fashion in particular. We’re mission-driven and it's exciting to see there’s a space for impact-driven businesses.”

The competition was organised by the University of Bristol Careers Service.

Rob Taffinder, Assistant Director of the Careers Service, said:  “We were incredibly impressed by the creative and innovative pitches that these students and graduates brought to the New Enterprise Competition. No doubt they will go on to achieve business success.

“Thank you to our generous sponsors and judging panel, and all of the staff in the University of Bristol Careers Service and Basecamp Enterprise Team who made this possible.”