About the webinar:

Drawing from use cases in undergraduate and postgraduate digital marketing courses at the University of Auckland Business School, this webinar explores how GenAI-integrated assessments can be strategically designed to align with course learning outcomes and graduate profiles. 

We’ll examine how these assessments help students develop in-demand, industry-relevant capabilities, such as prompt engineering, critical evaluation of AI-generated content, ethical awareness, and decision-making, while fostering responsible and discerning use of AI. 

Participants will gain access to examples and resources via Notion and take part in a brief hands-on activity that demonstrates how AI tools can support, rather than replace, higher-order thinking.

About Inna Piven

Inna Piven is a Professional Teaching Fellow in Marketing and an MBM Digital Marketing Specialisation Lead at the University of Auckland Business School. She designs and delivers industry-focused digital marketing courses where generative AI is integrated into student assignments and coursework. She is actively engaged in research on AI in education, with a recently co-authored paper titled “A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice,” featured in the Journal of Marketing Education. In 2024, Inna and her colleagues were recognised as QS Reimagine Education Regional Winners, receiving a Silver award for Oceania for their work on AI-driven innovations.

Read Inna’s blog and follow her on LinkedIn.