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Spot the difference: can AI generate plausible Christmas BMJ titles?

24 December 2021

Artificial intelligence (AI) technology can generate plausible, entertaining, and scientifically interesting titles for potential research articles, a University of Bristol-led study in the Christmas issue of The BMJ has found.

A study of The BMJ’s most popular Christmas research articles - which combined evidence-based science with light-hearted or quirky themes - found that AI generated titles were as attractive to readers but that, as in other areas of medicine, performance was enhanced by human input. 

Dr Robin Marlow said: “The Christmas BMJ issue features unusual studies that are real but with a sideways look at things.  I wanted to find out if AI would be able to create titles for research studies that people would think are real".  His paper titled ‘Ghost in the machine or monkey with a typewriter' highlights the potential use of AI in clinical medicine, as decision support rather than as outright replacement of clinicians.  Despite AI being helpful, it’s not in a position to replace people quite yet.

 

 

Further information

Robin.Marlow@bristol.ac.uk

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