Authors: Katie Cross, Sara Davies and Jamie Evans
Funded by: Nationwide Building Society
Published by: University of Bristol
Publication date: March 2023

In February 2021, Nationwide Building Society launched the Nationwide Incubator to tackle the poverty premium that low-income households in the UK face. Nationwide were looking for innovative new start-ups who had ideas for new solutions to tackle the problems associated with living in poverty. Through the Incubator’s ‘grounded innovation’ approach, they hoped to bring together the successful applicants with expert charity partners to explore the problem in detail and develop scalable, impactful solutions.

This report provides an initial evaluation of the Incubator, looking both at how well the process of delivering the Incubator worked and at how the Incubator affected participating start-ups’ journeys and initial impacts.