Dr Ben Hobbs
MBA, BA (Hons)
Expertise
Current positions
Senior Lecturer
Centre for Innovation
Contact
Press and media
Many of our academics speak to the media as experts in their field of research. If you are a journalist, please contact the University’s Media and PR Team:
Research interests
My research is interested in how the 'somewhat successful' majority of companies can achieve a sustained period of superior performance.
- My primary focus is on the proper alignment of strategy and entrepreneurial efforts.
- My secondary focus is on how HRM behaviours are configured to achieve high performance.
Publications
Recent publications
14/11/2019Building a Brand that Resonates on an Emotional Level
Insurance Innovators Summit 2019