Researching employers

Whether you're about to meet an employer at a fair or presentation, submit an application, or attend an interview, it’s important to do your research. Finding out more about your potential employers will help your application stand out in the right way, and increase your chances of making a good first impression. If you need some extra help after you've looked at the resources below, then do get in touch with us for further information or advice.

Doing your research is also important in order to verify the legitimacy of opportunities before applying for them - see our guide to detecting scam advertisements for some advice around this.

Get started

First check information provided by the employer:

  • Websites: familiarise yourself with the information the organisation displays online and their careers/graduate recruitment section if they have one.
  • Reports: the company annual report is often available online and is a useful summary.
  • Social Media: like and follow organisations on Facebook, Twitter, LinkedIn and YouTube to keep up to date with news and recruitment dates.


Go beyond the employer website for information from different sources to increase your commercial awareness about the employer and sector:

  • News: use Lexis Library and sites such as Google News, BBC News and Reuters to see if an organisation has been in the news recently.
  • Professional Bodies: our sector pages have details of the professional bodies in your sector. Check these out for news, developments and current issues.
  • mycareer Organisation Directory: search mycareer for employer details.
  • Careers Service Resources: browse our books and journals and sector guides for industry information and specific company information.
  • Blogs: look out for posts written by experts and leaders in your field.
  • Employer Hubs: TARGETjobs has a section for company-specific, in-depth information as well as opportunities, news and information about selection processes.

Go further

For an inside view on working for an employer, talk to employees: