View all news

MyWorld set to make South West a digital media leader on global stage

MyWorld Strength in Places publicity image

Nick Smith Photography

Press release issued: 26 June 2020

We wanted to share the very exciting news that a University of Bristol initiative, led by BVI’s Professor David Bull, has been awarded £30 million by the UK Research and Innovation Strength in Places fund.

The South West is on track to become an international trailblazer in screen-based media thanks to £30 million funding from UKRI, with a further £16m coming from an alliance of more than 30 industry and academic partners joining forces in the five-year scheme due to start by the end of the year. This will launch a creative media powerhouse called MyWorld and supercharge economic growth, generating more than 700 jobs.

It will forge dynamic collaborations between world-leading academic institutions and creative industries to progress research and innovation, creative excellence, inclusive cultures, and knowledge sharing.

Professor David Bull commented, “The South West is already a creative capital in the UK and MyWorld aims to position the region amongst the best in the world, driving inward investment, increasing productivity and delivering important employment and training opportunities.

“This is the beginning of an exciting journey, which will align research and development endeavours across technology and the creative arts, to help businesses realise their innovation potential, raise their international profile, and maximise the advantages of new technologies.”

The MyWorld Bristol team of investigators has representation from across Engineering, Psychology, Arts and Management and includes: Professor Andrew Calway, Professor Dimitra Simeonidou, Professor Mary Luckhurst, Professor Iain Gilchrist, Professor Martin Parker and Professor Kirsten Cater.

The full press release is available on the University of Bristol news page.

Watch a video about the project here.

MyWorld partner organisations

Regional partner list:
University of Bristol (lead), 
University of Bath, University of the West of England, Bath Spa University, British Broadcasting Corporation, British Telecommunications Public Limited Company, Digital Catapult, Aardman Animations Limited, Bristol Old Vic and Theatre Royal Trust Limited, Watershed Arts Trust Limited, Burrell Durrant Hifle Design and Direction Limited, Esprit Film and Television Limited, Opposable Games Limited, BMT Defence Services Limited, Ultraleap, Motion Impossible Limited, John Downer Production Limited, Zubr Virtual Reality Limited, Mustang Films Limited, Limina Immersive Limited, Films at 59 Limited, Rocketmakers Limited, Knowle West Media Centre, Complete Control (UK) Limited, Nulight Studios Limited, Engine Shed, Bristol Games Hub Limited, Silverback Films Limited.

National and international associated organisations and collaborators:
West of England Combined Authority, Bristol City Council, Creative Industries Federation, Creative England, Immerse UK, Netflix, Google, YouTube, Microsoft, NTT, Foundry, Sony Interactive.

Further information

If you'd like to join our mailing list, please email

Edit this page