Marketing

Our degrees combine marketing theory with real-world relevance, drawing on case studies from industry and our own research and preparing you for an exciting career in marketing.

Real-world insight

Understand the role of marketing within a successful organisational structure. Learn from academics using real-life research and apply theory to real business challenges.

Bright future

Learn the skills and knowledge to succeed in a broad range of careers. Combine fundamental management and marketing theories with more specialist skills highly sought after in today's digital era.

Global outlook

Succeed in today's rapidly changing environment with our international approach to teaching. Our partnerships with universities worldwide provide opportunities to study, work or volunteer overseas.

Marketing at Bristol

We want to inspire the next generation of marketing professionals to respond to the changing needs of society and the grand challenges of our time. Building a sustainable, inclusive and equal society is central to our teaching, together with preparing our students for new digital technologies and the impact they will bring.

These exciting and dynamic courses combine academic rigour with real-world application, taking you on a structured journey towards a career in marketing. Students also learn the key aspects of management theory, and we offer the flexibility to tailor the course around your own interests and career goals.

The course has been developed with input from marketing practitioners and world-leading researchers and is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

I would recommend this course to anyone who's keen on exploring contemporary marketing issues with management and an innovative perspective.

Joshua, BSc Marketing

Career prospects

Two people working together at a table in front of a large window with laptops, books and reusable water bottles on.

With a combination of relevant theory, analytical skills and quantitative techniques, as well as our tailored careers support, a degree in marketing from Bristol will prepare you for a broad range of opportunities in a variety of sectors.

Bristol is a hub for startups, so some students may choose to create and run their own businesses, and others choose to study at master’s level.

Course structure

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You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world as well as the global business environment. At the end of year one you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management.

In the second year you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units which may include Business Law or Project Management.

If you have opted for a degree with Study Abroad, you will spend year three studying at a partner institution overseas, either in English or in a modern language. Find out about all of our go abroad options.

The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about.

Employability support

Two people working in a classroom.

While employability and professional skills development are embedded throughout our degrees, you can also benefit from events and initiatives organised by our Professional Liaison Network, such as the professional mentoring scheme, visiting speakers from relevant organisations, student visits to companies, student internships and consultancy projects with external partners.

Further support is provided by our dedicated University Careers Service. Our Basecamp Enterprise team supports entrepreneurs and their ideas with skills workshops, networking events, funding and support programmes.

These opportunities will help you to enhance your employability, develop professional networks and explore different career paths.

Marketing

Our marketing degrees:

  • combine marketing theory with real-world relevance, drawing on the latest case studies from industry and our own research;
  • prepare you for a career as a senior marketer, through giving you a grounding in management before specialising in marketing
  • have a wide choice of optional units, allowing you to personalise your degree.

Why study Marketing at Bristol?

You will be taught by academics and marketing practitioners who are experts in their fields. Our marketing courses are current and exciting, informed by internationally renowned research.

Current members of the department have expertise in:

  • marketing ethics and sustainability;
  • international marketing;
  • innovation and digitisation;
  • consumer behaviour and consumer culture;
  • marketing strategy;
  • marketing for third-sector and non-profit organisations.

In your final year you may undertake a dissertation based on a piece of original research. Many students choose a theme that matches their personal career interests, and use their dissertation to showcase their talents to prospective employers at interview.

We offer opportunities for our students to engage with employers through our Faculty Professional Liaison Network. Initiatives include a professional mentoring scheme, insight talks, internships and consultancy projects with external partners. These opportunities provide an excellent chance to improve employability and explore different career paths.

Flexibility and choice are key features of our marketing degrees. You can choose to study abroad for a year, or to combine marketing with modern languages and spend a year in Europe studying in your host country's language.

What kind of student would this course suit?

Our marketing courses will be of interest to you if you are considering a career in marketing for businesses, the public or not-for-profit sectors. You will gain a deep understanding of marketing along with a broad knowledge of management.

There will be lots of opportunities, as you progress through the course, to tailor it to reflect your personal interests through our specialist units. You will benefit from having an international dimension to your studies, and from being a member of the vibrant and diverse student community here at Bristol.

You will also enjoy studying marketing with us if you like a variety of approaches in your learning.

How is this course taught and assessed?

We use a range of teaching methods. As well as lectures introducing new material to a large group of students, we run exercise lectures demonstrating the application of material. Our small-group teaching enables valuable interaction and discussion with tutors and peers.

You will prepare assignments during the year and receive feedback to help you learn from your work. Degree classifications are determined primarily by examinations, although some units include a coursework element as part of the final assessment. You may also complete a dissertation.

What are my career prospects?

With a combination of relevant theory, analytical skills and quantitative techniques, a degree in marketing from Bristol will equip you for a marketing career in any sector.

Many of our students go on to lead marketing teams in both the public and private sectors, while others opt to study at master's level.

Bristol is a hub for startups, and some of our graduates go on to create and run their own businesses. Others have pursued careers in marketing and advertising agencies.

Recent graduate employers include Burberry, Amazon, the NHS, World Wildlife Foundation and PwC.

Find out more about what our students do after graduating.

Disclaimer

Important disclaimer information about our courses.

Every day my inbox is flooded with opportunities – internships, research projects, extra-curricular activities – all of which are the University getting students involved. The University is constantly updating its facilities, which reinforces its friendly and inclusive environment.

Alexandra (LLB Law)

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