CRM

The Customer Relationship Management (CRM) team is responsible for delivering a range of communications between the University and its prospective students. The team manages the communications from initial enquiry level, through the application and offer process, culminating in the enrolment stage.

Responsible for both undergraduate and postgraduate levels of study, we work with the Admissions team and across faculties and schools to develop a core communications plan designed to provide a good customer experience for users. We aim to offer support throughout the student journey and offer relevant information at each stage.

The communications mainly consist of emails and the VIP portal - a website specifically for prospective students. The team also oversees the distribution of both undergraduate and postrgraduate prospectuses.

Aims and objectives

• Maintain a cohesive plan of communications to attract and convert quality applicants
• Work alongside partners within External Relations, as well as schools and faculties to deliver personalised, relevant and engaging communications - from central messages down to programme of interest level
• To support the student journey from enquirer to enrolment.

For further information, please contact the Customer Relationship Management team at uob-crm@bristol.ac.uk

Resources and guidance for staff (UoB access only).