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Entrepreneurial success for modern languages student

18 March 2016

Elisa Hargreaves, a final year student of French and German who, after going through the first round of the New Enterprise Competition in the Autumn and winning £500 to invest in her business, has now successfully gone through to the second round and has received another £500.
Elisa has been developing her idea originally for the final year French for Business unit.
Shoot Boost by The Cane Juice Company will be the first 100% natural, raw and organic sports energy drink on the UK market. Having grown frustrated by the long lists of artificial additives and preservatives found on the back of common sports drinks’ labels, Elisa and her team decided to create their own ‘junk free’ alternative. Following a traditional recipe from Brazil they have developed a delicious and refreshing drink based on sugar cane and other natural ingredients. These ingredients are not only proven to give you the energy and hydration needed for an intense workout or sports event, but also boast some surprising health benefits. 
"We aim to inspire people to lead a healthy, active lifestyle and to beat the myths surrounding the sugar taboo.", explains Elisa.
Elisa was also invited last week to pitch her idea to at The Geovation Hub in the Urban Innovation Centre in London to a select panel of Bristol Alumni including Oliver Brookes (BSc 2008) Director, The London Sock Exchange; Des Gunewardena (BSc 1978) CEO and Chairman, D&D London; Robin Aitken (BSc 1985) Founder, Bellevue Partners and Jamie Barber (LLB 1993) Restaurateur, Cabana Restaurant and Hush Brasseries.
The School of Modern Languages wishes Elisa all the best for the last stage of the competition.
More information is available about the New Enterprise Education.
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