![Miss Ziyi Wu](https://research-information.bris.ac.uk/ws/files/379170705/20230926_141508539_iOS.jpg)
Miss Ziyi Wu
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Research interests
I specialise in researching the impact of technology on management accounting, with a particular focus on advances such as blockchain, AI and the Internet of Things. My aim is to explore the organisational dynamics surrounding the resistance and acceptance of these new technologies, with the aim of bridging the gap in understanding their adoption. My primary research methods include qualitative approaches, specifically using interviews and observations. I am also interested in theories related to digitalisation, power dynamics and organisational change.