Dr Samantha Ford
MA, BA, PhD
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
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Research interests
Dr Samantha Ford is a Lecturer in Marketing at the University of Bristol Business School. Their research interests are in applying linguistic theory and methods to marketing research, particularly in the fields of consumer research and social marketing. Samantha specializes in the creative use and effectiveness of figurative communication in advertising, exploring the relationship between consumer psychology/behaviour and linguistic/cognitive phenomena such as metaphor and metonymy. Samantha has also worked in collaboration with marketing practitioners to inform both theory and practice. Samantha completed her PhD in English Language and Applied Linguistics at the University of Birmingham (2023) with no corrections and has worked at the Birmingham Business School (2019-2020).
Publications
Recent publications
27/01/2025Two reflections on the PhD thesis: Thesis by monograph, thesis by publication, and the viva process
Cognitive Psychology Bulletin
Essential GenAI skills for marketing students
Times Higher Education
Exploring the impact of figurative communication and advertising
Communicating linguistics
What counts as a multimodal metaphor and metonymy? Evolution of inter-rater reliability across rounds of annotation
Language and Cognition
What drives emotion and physiological arousal in adverts?
Figurativity and Human Ecology
