Dr Jonatan Sodergren
PhD
Expertise
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
Many of our academics speak to the media as experts in their field of research. If you are a journalist, please contact the University’s Media and PR Team:
Biography
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry. He researches brands, aesthetics and popular culture.
Research interests
Jonatan Sodergren (PhD) studies brands from cultural perspectives, often through qualitative methods. He is the guest editor of two special issues - Marketing Insights from Popular Culture and Poetics of Consumption - and is currently working on multiple projects related to topics such as:
- The aesthetics of vegan advertising
- Brands and the culltural transformation of masculinity
- How consumption spaces such as music venues create common culture
Publications
Recent publications
20/01/2025Five commercials that show how David Lynch elevated advertising to an art form
Via Crucis of the Body
Journal of Marketing Management
Writing Brands into Historical Silences
Postcolonial Marketing Communications
Advertising Aesthetics and Vegan Market Evolution
Aesthetic Pluralization in Vegan Market Evolution
Teaching
- Brands and Cultural Strategy
- Contemporary and Emerging Issues in Marketing
- Contemporary and Emerging Issues in Marketing
