![Dr Jonatan Sodergren](https://research-information.bris.ac.uk/ws/files/382135261/bristol_head.jpeg)
Dr Jonatan Sodergren
PhD
Expertise
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
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Research interests
Jonatan Sodergren (PhD) is interested in branding and consumer culture theory. In his research, Jonatan explores the aesthetics of advertising and the intersection of brands and popular culture, often through qualitative methods such as literary criticism and visual analysis. He is the guest editor of two special issues - Marketing Insights from Popular Culture and Poetics of Consumption - and is currently working on multiple projects related to topics such as advertising history, arts marketing, consumer culture, cultural branding, literary criticism, and poetics. He has previously published a doctoral dissertation on brand authenticity and journal articles on advertising aesthetics, cultural representation, and marketplace mythology.
Publications
Recent publications
21/04/2024Writing Brands into Historical Silences
Postcolonial Marketing Communications
Every Consumer Researcher Dies Alone
Journal of Customer Behaviour
Marketing and the Theatre of the Absurd
Marketing Theory
On Ads as Aesthetic Objects
Journal of Advertising
Tales from the crypt: A psychoanalytic approach to disability representation in advertising
Journal of Consumer Culture