Dr Jamie Wheaton
BSc (Hons), MA, PhD
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
Many of our academics speak to the media as experts in their field of research. If you are a journalist, please contact the University’s Media and PR Team:
Biography
His recent projects have included the exploration of the levels of gambling adverts within the English Premier League across TV, radio, and social media in the UK, as well as televised and social media-based adverts within the NHL and NBA in Canada. He has also worked on the foundational research carried out within the Bristol Hub for Gambling Harms Research, helping to set the Hub's future strategy for the coming years.
His interest in sport, and particularly football, means that he maintains a keen interest in the marketing practices of sports clubs with a focus on how these practices impact fandom. His recent work has explored how the marketing practices of football clubs draw upon the loyalty of their supporters to encourage continued ticket sales.
Research interests
Dr Jamie Wheaton is a Senior Research Associate at the University of Bristol, specialising in the digital transformation of the gambling industry, the relationship between gambling and sport, and the marketing practices of sports clubs. His work on the prevalence of gambling adverts in sport has sparked discussions in UK Parliament, as well as widespread coverage in national and international news outlets.
His recent projects have included the exploration of the levels of gambling adverts within the English Premier League across TV, radio, and social media in the UK, as well as televised and social media-based adverts within the NHL and NBA in Canada. He has also worked on the foundational research carried out within the Bristol Hub for Gambling Harms Research, helping to set the Hub's future strategy for the coming years.
His interest in sport, and particularly football, means that he maintains a keen interest in the marketing practices of sports clubs with a focus on how these practices impact fandom. His recent work has explored how the marketing practices of football clubs draw upon the loyalty of their supporters to encourage continued ticket sales.
Projects and supervisions
Research projects
Gambling Marketing AI Detection And Blocking Tool
Principal Investigator
Managing organisational unit
School of Geographical SciencesDates
01/09/2024 to 31/08/2025
Publications
Selected publications
19/01/2024Exploring the Prevalence of Gambling Marketing:
Exploring the Prevalence of Gambling Marketing:
New Season, More Self-Regulation, More Marketing.
New Season, More Self-Regulation, More Marketing.
Towards a critical realist approach to the dark side of digital transformation
Frontiers in Human Dynamics
Recent publications
29/11/2024Exploring the relationship between the English Premier League and the global empire of gambling marketing
Continental Perspectives on the Geopolitical Economy of Football
Exploring the Prevalence of Gambling Advertisements Across the Televised and Social Media Coverage of the NHL and the NBA in Ontario
The prevalence of gambling marketing during the opening weekend of the English Premier League
Addressing the relationship between gambling and professional football in England
Soccer & Society
Gambling advertisements in Ontario
International Gambling Studies
