
Dr Esther Kang
PhD
Expertise
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
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Research interests
Dr Esther Kang is a Lecturer in Marketing within the Marketing and Consumption group at the University of Bristol Business School. Her research interests include consumer learning, memory, mental simulation, information search/processing, and information overload. Substantively, she investigates consumer psychology and behaviour related to background music, charity campaigns, food imagery, social media, search engine inquiry, and technological experience.
Prior to joining the University of Bristol, Esther worked as an Assistant Professor of Consumer Psychology and Behaviour at the University of Cologne, Germany. She holds a Ph.D. in Marketing, with a focus on Consumer Behaviour, and a minor in Social Psychology from the State University of New York at Buffalo. She gained an MA in Marketing and a BS in Biology, with a Minor in Psychology from Ewha Womans University in South Korea.
Esther is a classically trained singer. She loves listening to classical music and frequently performs as a soloist or choir member in churches. She also enjoys strolling through the streets and visiting museums in her spare time.
Ph.D. Supervision
Dr Esther Kang is looking for good applications for Ph.D. under her supervision. A successful candidate should be able to demonstrate a strong academic background and original thinking.
Projects and supervisions
Research projects
Interdisciplinary Collaboration for Advancing Human-Robot Interaction Research
Principal Investigator
Description
As the Principal Investigator, Dr. Kang has led an interdisciplinary research project focused on advancing human-robot interaction. This project aims to explore human-robot interactions and their potential to drive societal…Managing organisational unit
School of Management - Business SchoolDates
18/03/2024 to 31/07/2024
Publications
Recent publications
30/10/2024Essential GenAI skills for marketing students
Times Higher Education
Easily accessible but easily forgettable
Journal of Experimental Psychology: Applied
Narcissism and Self- Versus Recipient-Oriented Imagery in Charitable Giving.
Personality and Social Psychology Bulletin
Role of executive attention in consumer learning with background music
Journal of Consumer Psychology