I am interested in the transformative power of design and art, understanding their capability to reshape perspectives and drive meaningful change. Alongside my academic pursuits, I am also a practicing artist, specialising in painting, design, filmmaking, and delving deep into complex social media, marketing, and advertising tracking. Each medium offers a unique lens through which I explore the interplay of form, function, and narrative, furthering my understanding of visual communication and its broader impact in the digital age.

At the University of Bristol, my teaching philosophy is underscored by a commitment to integrating theoretical learning with practical application. This ensures students are well-equipped to navigate the creative economy, benefiting from a curriculum that champions creative thinking, innovative practices, and hands-on experiences. I continue to establish connections between academia and the creative industries, which have provided students with invaluable insights and exposure.

Beyond structured educational settings, my involvement in various committees and collaborative ventures, including those with international business partners, reflects my dedication to elevating the academic experience. Mentorship forms a cornerstone of my approach, and I've been deeply involved in initiatives that guide the next generation of artists and designers. Through these endeavours, I continually work to create an ecosystem where innovative ideas thrive and the future of art and design is dynamically reimagined.