Dr Dawn Holford
Bacc / BBM, MSc, PhD
Current positions
Research Fellow
School of Psychological Science
Contact
Press and media
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Research interests
I am a behavioural science researcher with an interest in the psychology of communication, particularly how people process social and linguistic information when making decisions. My background is in experimental psychology. I am also an advocate for better science communication.
I am part of the Bristol JITSUVAX team, which investigates vaccine confidence among healthcare professionals and the development of jiu-jitsu interventions against misinformation to be used in healthcare professional training.
Projects and supervisions
Research projects
Building Research by Communities to Address Inequities Through Expression(led by LSTM)
Principal Investigator
Managing organisational unit
School of Psychological ScienceDates
01/02/2024 to 31/01/2027
Publications
Recent publications
12/02/2025A Randomized Controlled Trial of Empathetic Refutational Learning with Health Care Professionals
BMC Public Health
GenAI-Mediated Confirmation Bias in Health Information Seeking
Annals of the New York Academy of Sciences
Healthcare Professionals’ Emotions of Distance and Connection When Dealing With Patients’ Vaccine Hesitancy
Qualitative Health Research
Inoculation reduces social media engagement with affectively polarized content in the UK and US
Communications Psychology
Association of the belief in conspiracy narratives with vaccination status and recommendation behaviours of German physicians
Vaccine: X
