Dr Javornik's research focuses on consumer behaviour and digital marketing and she specialises in immersive technologies, with a particular interest in the use of augmented reality in commercial contexts, as well as consumer perception of immersive technologies, AI and consumer well-being. Methodologically, Dr Javornik specialises in experiments and user studies. 

She completed her PhD and MSc at Università della Svizzera italiana in Lugano, Switzerland. During her PhD studies she won the Swiss National Science Foundation grant for prospective researchers to spend a year at the UCL Interaction Centre. She also conducted a 6-month industrial secondment in collaboration with the London-based studio Holition, for which she obtained the UCL Enterprise funding.  

In 2023 she was awarded the New Investigator Grant from the ESRC for the project 'The rise of self-avatars in virtual environments and their consequences on mental well-being'. 

Her work has been published in internationally recognised journals (e.g. Journal of Interactive Marketing, Journal of Retailing, Journal of Business Research, Psychology & Marketing) and presented at leading conferences both in marketing and human-computer interaction, where she received awards for the presented work. 

Dr Javornik also collaborated with industry through consultancy and research project.  She has delivered several workshops for international companies or executive programs in the area of consumer experience and digital marketing.

She is currently also accepting new PhD students in the area of immersive technologies, conusmer well-being and AI.