Dr Alexandra Kviat
MPhil/PhD, MA/BA
Expertise
Dr Alexandra Kviat is a Lecturer in Marketing at the University of Bristol Business School. Her interdisciplinary research explores how digital technology shapes consumer culture and servicescape design in leisure and hospitality.
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
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Biography
Before joining Bristol, Alexandra was a Leverhulme Early Career Fellow (2020–2023) and an ESRC Postdoctoral Fellow (2019–2020) at the University of Leicester, an IAS Early Career Fellow at the University of Warwick (2018–2019), a Fulbright Visiting Scholar at the University of Illinois at Urbana-Champaign (2013–2014), and a lecturer at the Omsk State University (2009–2014). She holds a PhD in Sociology from the University of Warwick (2018), a PhD in Communication Studies from the Omsk State University (2010), and a joint BA/MA in Public Relations, also from the Omsk State University (2007).
Research interests
Dr Alexandra Kviat examines consumer culture, consumption practices and servicescape design through the lenses of sociology, cultural studies, media studies, and human geography. Her research focuses on the many manifestations of postdigital consumer culture, from pay-per-minute cafes to disconnection policies in the hospitality industry and, more recently, social board gaming.
Alexandra's work has been supported by the Leverhulme Trust, the Economic and Social Research Council, the Warwick Institute of Advanced Study, the Warwick Chancellor's International Scholarship, and the Fulbright Program.
Projects and supervisions
Research projects
A Blast from the Past: The Resurgence of Board Games in the Post-Digital Age
Principal Investigator
Description
The project explores the scope, reasons and implications of the ongoing board game revival in the UK and, more specifically, the rise of social board gaming and its role in…Managing organisational unit
School of Management - Business SchoolDates
01/10/2020 to 31/05/2024
Connected and Sociable Spaces: Making the Post-Digital City
Principal Investigator
Description
Public places have always been known as centres of urban social and cultural life. And yet in contemporary cafes, libraries and coworking spaces, this promise of sociability often fails to…Managing organisational unit
School of Management - Business SchoolDates
01/10/2019 to 30/09/2020
Placemaking in the post-functionalist and post-digital city: the case study of Ziferblat
Principal Investigator
Description
This project explored the increasing blurring of work and leisure and the growing impact of digital technology on urban social life and the economy through the case of pay-per-minute cafes.…Managing organisational unit
School of Management - Business SchoolDates
01/10/2014 to 30/09/2018
Publications
Recent publications
23/05/2024Playful infrastructures: building communities through social board gaming
Social and cultural infrastructure for people and policy
Board games and postdigital consumer culture
Sliced and diced: board game cafes as cultural intermediaries
Young people are drinking less – here’s an alternative to try on your next night out
The Conversation
One brand, multiple authenticities: the case of the world’s first pay-per-minute cafe franchise
Cultures of Authenticity