MSc Management (Marketing)
Our MSc in Management with a specialism in Marketing is an intensive, one-year, master's-level programme for graduates from a wide range of subject backgrounds. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry.
You will be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests.
Within this MSc pathway, you will develop an in-depth understanding of marketing in today's organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures.
We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace.
Bristol is an entrepreneurial city and home to SETSquared, the world's top university business incubator (UBI Global). You will be taught by leading academics whose research tackles the global societal issues facing modern management. 88% of the our business and management research is rated as world leading or internationally excellent (REF 2021), reflecting its impact in shaping policy and practice.
You will study five core units worth a total of 90 credit points and your specialist unit, Contemporary and Emerging Issues in Marketing Management, worth 30 credit points. The core units include Management and Organisation; Strategy, Finance and Accounting for Management; Operations and Marketing Management; Management Research Methods; and Academic, Personal and Professional Development.
You will start by studying subjects that are central to a career in management today, including finance and accounting, organisational behaviour and strategic management. In the second term, you will deepen your understanding of management by studying consumer behaviour and marketing management as well as management research methods. Throughout, we help you to develop the skills necessary to meet the complex and dynamic organisational challenges of the 21st century.
The final part of the MSc Management (Marketing) brings an opportunity for in-depth research and investigation into your area of interest and can be adapted to reflect your career goals. You can choose from the following routes:
- academic dissertation: a methodical exploration of a chosen area of study;
- applied extended project: management research project with an external partner organisations;
- group project: group-based research project that explores management knowledge with a focus on the UN Sustainability Goals.
Each route bears 60 credit points.
Visit our programme catalogue for full details of the structure and unit content for our MSc in Management (Marketing).
An upper second-class honours degree or international equivalent in any discipline.
See international equivalent qualifications on the International Office website.
Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.
If English is not your first language, you will need to reach the requirements outlined in our profile level B.
Further information about English language requirements and profile levels.
Fees and funding
- UK: full-time
- £16,200 per year
- Overseas: full-time
- £29,200 per year
Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to an 8% increase in fees each year.
More about tuition fees, living costs and financial support.
University of Bristol students and graduates can benefit from a 25% reduction in tuition fees for postgraduate study. Check your eligibility for an alumni discount.
Funding for 2023/24
Further information on funding for prospective UK and international postgraduate students.
We aim to guide, teach and develop knowledgeable, thoughtful and ethical marketing practitioners who will thrive in a global environment working within international teams. This degree provides excellent preparation for all careers in marketing management in any sector.
Our Careers Service offers support and online training to help you to identify your career goals, apply for opportunities, and perfect your interview technique during your year of study. You will have the opportunity to put what you have learned into practice by undertaking a group project for an industry partner. Opportunities are coordinated by the Professional Liaison Network.
Previous graduates of the MSc Management have gone on to work at a variety of companies all over the world, including L'Oreal, World Wildlife Foundation, Deutsche Bank and Huawei. Roles include Marketing & Sales Manager, Head of Social Media Marketing and Marketing Executive.
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