Directory of Experts
Details for Professor Jeff Brunstrom
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| Name | Professor Jeff Brunstrom | ||||||
| Job title | Professor of Experimental Psychology |
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| Department | School of Psychological Science University of Bristol |
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| Work contact details |
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| Out-of-hours contact details | home07733045801 | ||||||
| Qualifications | B.Sc.(Sus.), M.Sc.(Essex), Ph.D.(Birm.) | ||||||
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| Membership of professional bodies | Member of the Society for the Study of Ingestive Behaviour |
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| Keywords | diet food choice obesity overeating nutrition dietary learning appetite portion size |
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| Areas of expertise | I am an experimental psychologist with an interest in ‘behavioural nutrition.’ Broadly, this incorporates decisions and behaviours associated with food choice, portion size, and energy intake. In particular, I have been preoccupied by the psychological processes that underpin the acquisition of flavour preferences and dietary habits over time. I am also interested in the ways in which this dietary learning might differ across groups of individuals, and the relationship between cognition and dietary control more generally. I am also interested in understanding the ‘reactivity’ that is experienced after exposure to the sight and smell food and how heightened reactivity might promote overweight and obesity. Recently, my research has focused on projects exploring decisions about portion size. My studies show that anticipated fullness and satisfaction are critical. Currently, two research projects (funded by the BBSRC [DRINC initiative] and an industry partner) are exploring the origin of these expectations and how they might be learned over time. |
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| Media experience | Telephone interviews with journalists, and appearences on radio and television (not live). Contact with jounalists. |
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