Microeconomic Theory Seminar

Speaker: Andrew Rhodes (Toulouse School of Economics)

Title: Personalized Pricing and Competition

Format: Hybrid

Homepage: Andrew Rhodes (google.com)

Abstract: We study personalized pricing in a general oligopoly model. The impact of personalized pricing relative to uniform pricing hinges on the degree of market coverage. If market conditions are such that coverage is high (e.g., the production cost is low, or the number of firms is high), personalized pricing harms firms and benefits consumers, whereas the opposite is true if coverage is low. When only some firms have data to personalize prices, consumers can be worse off compared to when either all or no firms personalize prices.

Organiser: Changhwa Lee

For more information, please contact the organiser.